Epson launches revolutionary EcoTank printers in New Zealand with up to two years worth of ink included

January 2015

Ultimate convenience and practicality for households

AUCKLAND, 29 January 2015 – Epson has revolutionised household printing in New Zealand and made it incredibly convenient by launching its first generation EcoTank printer, the L355, that comes with up to two years of ink included¹. This means no regular trips or orders to buy ink and the knowledge that, paper aside, most costs associated with printing are already paid for.

EcoTank printers come with enough ink in the box to print up to a massive 4,000 pages in black and 6,500 pages in colour², which for most households is around two years’ worth of ink¹, without needing to change an ink cartridge. The L355 offers the ultimate in convenience via a new way of printing that delivers hassle-free results.

General Manager Sales & Marketing – Consumer Division for Epson Australia/New Zealand Bruce Bealby said, "EcoTank printers and printing are all about convenience and practicality. The L355 is ideal for those households with basic printing requirements that don't want to continually order ink on a regular basis. The technology is proven and has been highly successful in other markets and now it's New Zealand's turn. These EcoTank models are ideal for all your day to day printing needs such as recipes, homework, e-mails and photos and with two years’ worth of ink included¹, users know exactly where they stand from a cost point of view."

EcoTank printers feature ultra-high-capacity ink tanks that can be refilled using Epson genuine ink easily and efficiently. The printers are set up in three simple steps: fill the ink tanks, turn the printer on and prime the ink system – and when it’s time to refill, affordable, hassle-free ink bottles make the process easy, without the need for cartridges. Drip-free bottle spouts ensure refilling the ink tanks is clean and hassle-free.

The L355 has print, copy and scanning functionality. There is also Wi-Fi connectivity for easier sharing and positioning around the home and Epson iPrint¹ compatibility means users can print quickly and easily from smartphones and tablets.

The L355 is available in Harvey Norman stores across New Zealand now at $449.

The range of EcoTank printers in New Zealand will be extended later this year with more models featuring additional functionality making them ideal for small businesses and offices.

Picture credit:
The new Epson L355 first generation EcoTank printer.

Notes
¹2 years' of ink based upon user’s average monthly print volume (TNS Research –June 2013)
²Total savings for printing 4,000 pages in black and 6,500 pages in colour, including hardware price. Comparison made on the EcoTank L355 versus the average cost of the top 10 best-selling models in Western Europe, in the period January-June 2014, as tracked by GfK (excluding trade brands). Printing costs calculated on the proportion of Standard and XL cartridges in the Western European market as tracked by GfK for the same reference period, using average retail prices and ink cartridge yields as communicated by the manufacturer's websites.

About Epson and Epson New Zealand
Epson's global product line up ranges from inkjet printers and printing systems, 3LCD projectors and industrial robots to sensors and other micro devices. Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 68,000 employees in 96 companies around the world.

Epson New Zealand offers an extensive array of award-winning image capture and image output products for the commercial, industrial, consumer, business, photography and graphic arts markets, and is also a leading supplier of value-added point-of-sale (POS) solutions for the retail market. Epson is the market leader in New Zealand and worldwide in sales of projectors for the home, office and education.

www.epson.co.nz

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