New PictureMate 210 makes photographs beautifully simple and long lasting

January 2007

Epson’s new PictureMate 210 4x6 portable home photo lab printer with a host of new features makes printing high quality and long lasting photos beautifully simple and affordable for just over 36 cents per print.

The PictureMate 210 use Epson’s photo optimised Claria (tm) Photographic ink with Epson’s PictureMate Glossy Photo Paper to print vibrant photos that have a print life longer than photos printed at a lab.

Epson’s PhotoEnhance software in the PictureMate 210 takes the time and worry out of photo printing by automatically resolving image problems to ensure the finished photo shows the full advantages of the wide colour gamut and superior brilliance of Claria Photographic ink.

PhotoEnhance is a powerful tool that analyses images and corrects common problems encountered by amateur photographers like shadowed faces, backlit images and dull colouring, allowing anyone to create images to admire and share with family and friends.

With card slots for most digital storage cards, support for PictBridge and a print time of just 53 seconds for a 4x6 BorderFree (tm) photo on the PictureMate 210, the PC-free PictureMate is beautifully simple to operate.

With the optional Bluetooth module for connections to phones or other portable devices, the PictureMate 210 is the perfect home photo lab.

Claria photographic ink is the result of decades of research by Epson on ink and paper to produce long print life and brilliant colour that exceeds that available from silver halide and lab photo prints.

Colour photos used to fade because light and gases in the air break the bonds in the dye colour molecules on the print. Now with Claria Photographic ink the dye molecules contain more atoms with tighter bonding, and Epson has aggregated these stronger molecules into clusters and equipped them with atomic shields to reduce the likelihood of breakdown due to light or oxidation, thus giving longer print life of up to 200 years when stored in an album.

Epson has also released a new PicturePack for the PictureMate 210 with a Claria Photographic ink cartridge and 150 sheets of Epson’s PictureMate Glossy Photo Paper that retails for around $54.99 RRP inc GST, making home printing extremely affordable at just over 36 cents per print.

The Epson PictureMate 210 is $349 RRP including GST and is available for purchase at consumer electronics retailers, computer superstores, mass merchandisers, office superstores and selected photo specialty stores.

For full product specifications including lightfastness on these and other Epson products please refer to www.epson.co.nz.

To obtain a high resolution image or a unit for media review, please contact Anjna Patel at Epson New Zealand on 09 300 3575 or by email at anjnap@epson.co.nz

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