Why buy genuine?
What you need to know
Who wants to spend time thinking about their printer? It should just work. We've developed our inks and printers to work in harmony, so that they'll do just that and give you consistent and reliable results without any fuss. That's because we invest in extensive research, high-tech manufacturing facilities and put our products through rigorous tests.
But naturally, we can't say the same for inks that we've not created. There's no assurance from Epson that so-called compatible inks or remanufactured cartridges will deliver.
Are you willing to put yourself at risk of unreliable yields and poor prints? Or worse, the cartridges failing to work or the printer breaking? Secure yourself against potential printing pitfalls by using genuine Epson ink.
| Genuine ink |
Compatible ink |
Remanufactured ink |
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| Researched and developed by Epson | 
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| Manufactured in Epson's high-tech clean room facilities |
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| Tested and approved by Epson |
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| Protected by Epson printer warranty |
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The solution
There's a really simple way to ensure you can print easily and get consistent results - by using Epson's genuine inks which are tested and approved. Let us explain what makes our high-performance and reliable inks so special.
Epson works best with Epson
Printing should be hassle-free and reliable; that's why our inks and cartridges undergo extensive research and development so that they work effortlessly together.
Our inks are designed to work seamlessly with your printer and produce high-quality and reliable results, whether you're printing text or graphics. That's why nine out of ten genuine ink users are very satisfied with the quality of their prints1.
Reliable, high-quality results
There's a lot that goes into creating a reliable printer and ink supply. That's why we have invested heavily in research and development and spent countless years perfecting our production facilities.
Each cartridge and ink bottle is produced in a state-of-the-art, dust-free environment to prevent malfunctions. The materials and the designs themselves have also been carefully executed to provide a stable environment for the inks. The material and the design of the cartridge itself have also been carefully executed to provide a stable environment for the inks.
Sustainability
At Epson, we create innovative, reliable products that are recyclable and energy efficient, using fewer resources to help ensure a better future for us all.
Epson has been partnering with the Cartridges 4 Planet Ark (C4PA) recycling program since 2003. You can contribute to this zero waste to landfill initiative by recycling your empty Epson ink cartridges with us.
Affordable
It doesn't make sense to throw away ink that hasn't been used so all our cartridge printer models use individual cartridges, meaning you only ever replace the colour that has been used.
Our XL cartridges provide an even more economical solution for those who print frequently, letting you print over two times more pages, compared to standard cartridges. Stepping up to the EcoTank range of refillable ink tank printers comes with the benefit of low-cost refill bottles, which deliver the convenience and peace of mind of thousands more pages of uninterrupted printing.
Whatever your printing style - cartridge or bottle - our reliable inks reduce the chance of misprints, and they're tested so you can count on the quoted yield, making it easy to budget for your printing needs.
What are the risks with non-genuine inks?
We want you to always have a trouble-free printing experience. That's why we're highlighting the potential issues you could encounter with non-genuine inks.
Printer malfunctions
Imagine needing to print a flight ticket and it fails to work because the nozzles have clogged or the printer is unable to recognise the cartridge. Or worse, the cartridge has arrived broken before you've even had a chance to get started.
Non-genuine inks aren't designed and tested by Epson, which means that your printer could be vulnerable to malfunctions that are not covered by your printer warranty.
Poor results
Appearances matter, so when you're printing out important business documents or coursework, the last things you want to see are smudges, blurs, streaks and poor detail. Also, if you're looking to archive documents, it's important to consider the longevity of the ink.
Our strict quality controls ensure you receive reliable, clean and sharp results, but can the same be said for non-genuine inks?
Time spent fixing problems
Whether you're running a home office or simply juggling busy family life, we're sure you've got better things to do than clear up after leaky cartridges.
But unfortunately, non-genuine inks aren't backed by our research, development and testing. Huge investment goes into our printers and inks to ensure they perform reliably.
False economy
Low upfront costs are naturally appealing, but if you end up with a faulty product it can be very disappointing and costly in the long run.
Can you be certain that a remanufactured or compatible cartridge will work? What if you end up spending time and money reprinting documents that aren't good enough the first time? Plus, non-genuine inks aren't covered by Epson, so if they damage your printer, it may void the warranty.
How to buy genuine ink
Have you ever walked round and round a shop trying to find your printer's ink, only to realise that you've forgotten your printer model name? Or do you prefer to shop online?
Whether you shop online or prefer to pick up your ink in-store, we've made buying the correct ink for your printer fuss-free.
Epson's logo
Our logo is clearly displayed on the pack to help you find our inks in-store. You can feel safe in knowing that you're buying our reliable, easy-to-use, genuine inks when you see our brand.
Ink family image
Forget needing to remember your printer model; each ink belongs to a family so you only have to look for the family image. It makes it quick and easy to find your ink, as you can look for the pack image, rather than a printer model. Check your user guide to find out which ink family you need for your Epson printer.
Pack code and capacity indicator
To suit the frequency of your printing, choose a cartridge size that fits with your needs. Just look for the capacity indicator shown here.
Compatibility
Our ink packs also details the printers that the cartridges are compatible with.
Pack contents
You can see which color inks are included in the pack.
Find the right ink in-store
Your trip to the shop can now be swift and straightforward. Thanks to Epson's clear and informative packaging, you'll be able to quickly identify the right ink for your printer. We've also made it simple to pick the right size cartridge for your needs, and check the page yield before you buy. Hover over the pack to find out more.
Find the right ink for your printer
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- Research carried out by Epson in December 2015 (n=1,800). Epson printer owners were asked; "how satisfied are you with the quality of your printing using genuine Epson ink cartridges." A cumulative total of 89.8% scored 6 or above, considered as being "very satisfied".