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Epson NZ launches EcoTank™ L310 printer with two years of ink for $229

December 2016

Ultimate printing convenience with up to two years worth of ink included1

AUCKLAND, 13 December 2016 – In a move that has no rival in the New Zealand home printer market Epson NZ has launched the latest in its line of award-winning EcoTank printers, the entry level L310 for an RRP of only $229 with up to two years worth of ink included1.

EcoTank WorkForce ET-4550

General Manager Epson New Zealand Simon Rogers said, “Put simply there is no other printer of this quality in New Zealand that consumers can buy for $229 that comes with up to two years worth of ink included and in fact, you may even find it for as little as $199 in The Warehouse stores and The Warehouse online. The L310 Single Function Printer with its unique integrated ink system is ideal for busy homes looking to cut their printing costs. As a result, on average, you can you can print up to 4,000 pages in black2 and 6,500 pages in colour2 before needed to buy ink again.”

Thanks to the L310’s integrated high-capacity ink tanks, ink is supplied continuously to the printer, so there are no cartridges to replace. For the average user, once the ink runs out after two years you simply top up the tanks with Epson low-cost ink bottles, starting from just $19.99, and keep on printing. The L310 also features a two year Return to Base Warranty with registration3.

The new L310 joins Epson’s other EcoTank L365, L455 home printers and sits alongside their L565 and ET-4550 home office printers.

Epson’s EcoTank range and new L310 launch is being backed by a major marketing, advertising and in-store promotional campaign across New Zealand.

Epson EcoTank printers can be purchased at, at The Warehouse in-store and online ( and at other selected retailers across New Zealand.

Picture credits
EcoTank™ L310

1 2 years' of ink based upon user's average monthly print volume (TNS Research – June 2013)
2 Quoted yields/CPP are extrapolated based on Epson original methodology from the print simulation of Test Patterns provided in ISO/IEC24712. Quoted yields/CPP are NOT based on ISO/IEC24711. Quoted yields/CPP may vary depending on the images that you are printing, the paper type that you are using, the frequency of your prints and environmental conditions such as temperature
3 12 months of standard Return to Base warranty. For an additional 12 months (total of 24 months), within 30 days of purchase.

About Epson and Epson Australia
Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, smart glasses, sensing systems and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics. Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 67,000 employees in 90 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental impacts.

Epson Australia offers an extensive array of award-winning image capture and image output products for the commercial, industrial, consumer, business, photography and graphic arts markets, and is also a leading supplier of value-added point-of-sale (POS) solutions for the retail market. Epson is the market leader in Australia and worldwide in sales of projectors for the home, office and education. Established in 1983 Epson Australia is headquartered in North Ryde NSW and is a subsidiary of the Epson Group headquartered in Japan.

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